The Pond by Citi Passport Program

Pond, NY

Newspaper

Create a new holiday season. Oversaving.

Raise your hands if you love saving money.

Magnet

Jacket

Hot Chocolate truck

Billboard/Banners

The mascot

Description

Tough times call for free ice skating. So we branded The Pond as a winter destination and created a Pond passport with stamps and discounts. We gave away fridge magnets, spread holiday cheer with free hot chocolate trucks, and branded subway entrances with arrival/departure signage.

Over 50,000 holiday consumers participated in the Pond passport program.