Pond Passport and Stamps

Description

Tough times call for free ice skating. So we branded The Pond as a winter destination and created a Pond passport with stamps and discounts. We gave away fridge magnets, spread holiday cheer with free hot chocolate trucks, and branded subway entrances with arrival/departure signage.

Over 50,000 holiday consumers participated in the Pond passport program.

For

Citi Pond @ Bryant Park, NY